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In-depth
analysis of the user experience with CRG Website Usability
Testing.
Usability issues should be the foremost consideration
of any company when implementing an Internet strategy.
Usability testing of websites brings our clients an
in-depth analysis of the customer experience by actually
monitoring and recording how they interact with a website.
Website
Usability Testing begins with a thorough study of the
client's website design and strategy. We consult with
clients continuously as objectives are determined and
interactive elements are identified. A review of interactive
elements such as registration forms, web applications,
shopping carts, customer feedback and search engines
are assessed for functionality while participants explore
areas within the website.
Target
groups of participants are selectively recruited and
screened prior to attendance. Our highly trained moderators
guide participants through a series of tasks on the
featured website and facilitate a discussion among users
about their online experience. Findings are recorded
and analyzed by a team of researchers using qualitative
and quantitative techniques. The client receives a complete
interpretive report, including recommendations.
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