Craciun Research Group Market Studies
Market studies help define your market, assess your marketing efforts and increase confidence in current and future marketing decisions. Awareness, Attitudinal and Behavioral studies are most often conducted after market introduction to assess customer perceptions of the product or service as well as to understand their relationship to the product including purchasing behavior.

Advertising Effectiveness
Attitude and Usage
Branding Studies
Evaluation and Feasibility
Image Appeal
Market Segmentation
Media Awareness
Product Development