THE SURVEY SYSTEM
Nationally renowned researcher, Dr. Hank Zucker, developed the Survey System software, trademarked by Creative Research Systems. The software contains three important modules: computer assisted telephone surveys, Internet surveys, and voice capture collection and analysis. The software supports both data collection and analysis.

CATI (Computer-Assisted Telephone Interviewing)
Using the Survey System software, interviewers conduct customized, interactive telephone interviews with unprecedented speed, accuracy and efficiency. CATI specifically benefits customers by providing more accurate and in-depth information while reducing the turnaround time to complete a survey. Craciun Research Group, Inc. has 20 CATI workstations available for survey work.

DIGITAL VOICE CAPTURE
One significant feature of The Survey System is the Voice Capture Module, which records and plays back verbatim responses. This allows analysts more precision when interpreting respondent's answers to open-ended questions.

The qualitative analysis implemented in this design exceeds the paper and pen results of the past, where we also anticipated interviewer error. The CRG solution includes Ph.D.-level analysis of all open-ended responses.

INTERNET SURVEYS
Internet surveys are an excellent tool for providing organizations with real time customer satisfaction information, product and service market testing, database management and development while accessing hard-to-reach potential customers.

HIGH QUALITY ANALYSIS
Craciun Research Group, Inc. employs PhD-level qualitative and quantitative professionals to analyze survey findings. This benefits the customer by providing state-of-the-art analytical techniques to give you a reliable source of information upon which to make strategic decisions.

FINAL REPORT ON CD ROM
Craciun Research Group, Inc. can provide customers with final reports on CD ROM; the CD contains all the study results and the recordings of answers to the open ended questions. This offers our customer a powerful and flexible media tool to review study findings. PowerPoint presentations are available upon request.

TRAINED INTERVIEWERS
Because many people refuse to participate in completely automated interview systems, Craciun Research Group employs professional interviewers.

Not only do they add a human touch, but also trained interviewers interact conversationally, yielding more in-depth information that may be missed by completely automated systems or less-skilled interviewers. CRG Interviewers are trained in the skills needed to keep non-response to a minimum. Interviewers are familiar with computerized interviewing procedures and work efficiently with automatic call back procedures. Analysts review algorithm patterns and track response rates.