QUALITY AND ETHICAL RESEARCH

Craciun Research Group adheres to the highest ethical standards established by the marketing research industry. Jean Craciun, company founder and CEO, serves on the Professionalism Committee for the Qualitative Research Consultants Association (QRCA), an international leader in establishing competencies endorsed for professional qualitative research consultants.

Ms. Craciun was invited to present at the past two QRCA/AQR (Association of Qualitative Researchers) conferences, the first in Paris, France and last fall in Toronto, Canada. She addressed professional and ethical issues related to conducting Focus Group Research.